When patients search online, they usually start with Google. The problem? Many dental practices waste ad spend because:
- Campaigns target the wrong keywords (e.g. “free NHS dentist”) instead of high-value private treatments.
- Ads drive traffic to the homepage instead of a booking-focused landing page.
- Cost per click (CPC) keeps rising, while cost per lead (CPL) doesn’t improve.
- Competitors dominate local searches by running smarter, more targeted campaigns.
- No proper tracking, so owners can’t see if ads actually deliver ROI.
- Weak follow-up systems mean enquiries never become appointments.
If you’ve ever searched for phrases like “Google Ads dentists UK,” “PPC for dental practices,” “dental implant ads Google,” “best keywords for dentist ads,” “Google Ads agency for dentists,” or even “why are my dental Google Ads not working”, you’re not alone.
These are common challenges dental practices face. The good news? When set up and managed properly, Google Ads can turn those frustrations into a steady flow of qualified new patients.
We use a proven 4-step Google Ads system designed specifically for dental practices:
Keyword Strategy & Campaign Setup
We build your campaign from the ground up with the right targeting.
- Research high-intent treatment keywords (implants, Invisalign, whitening).
- Avoid wasted spend on irrelevant or NHS-only searches.
- Configure ad groups and campaigns with correct geo-targeting.
Compelling Ad Copy & Extensions
We write ads that stand out in crowded search results and encourage action.
- Benefit-led ad copy highlighting treatments and offers.
- Call, location, and sitelink extensions to boost click-through.
- Competitor benchmarking to stay competitive in your area.
Landing Pages & Lead Conversion
Clicks are worthless if they don’t convert. We create pages built to turn traffic into patients.
- Fast, mobile-friendly landing pages focused on one treatment.
- Clear calls-to-action and online booking integrations.
- Professional photos/testimonials for trust and credibility.
Tracking, Optimisation & Reporting
You’ll always know exactly what you’re getting from your spend.
- Full tracking setup (GA4, Tag Manager, Call Tracking).
- Regular optimisation of bids, keywords, and ad copy.
- Transparent reporting on CPL, conversion rate, and ROI.
Why Work With a Dental Growth Partner?
Google remains the #1 channel patients use to find a dentist, showing intent right now.
Practices that use PPC alongside SEO typically dominate local searches and attract higher-value patients faster.
Example result: “One clinic reduced their CPL from £120 to £35 while doubling monthly implant enquiries after we rebuilt their Google Ads campaigns.”
Our Google Ads PPC Services for Dentists
Google Ads Account Audit & Report
Ideal if you already run ads but aren’t happy with results.
- In-depth review of your existing campaigns
- Identify wasted spend and missed opportunities
- Clear recommendations to improve CPL and lead quality
Set-Up & Launch Service
Perfect if you’re new to Google Ads and want to get started the right way.
- Full account creation and configuration
- Keyword research for high-value treatments
- Campaign and ad group setup with correct geo-targeting
Full Google Ads Set-Up & Management
A complete done-for-you service where we run everything, so you can focus on patients.
- Ongoing campaign optimisation and bid management
- Fresh ad copy and extension updates
- Transparent reporting on cost per lead (CPL) and ROI
If your Google Ads aren’t delivering patients or you’ve never run them but want to,we can help.
Frequently Asked Questions About Google Ads for Dentists
Yes. Unlike social ads, Google Ads capture patients who are actively searching for treatments, often ready to book straight away.
Budgets vary, but most practices invest between £1,000 - £3,000/month. We’ll help you spend wisely and cut wasted clicks.
High-value, high-intent searches perform best, dental implants, Invisalign, cosmetic dentistry, whitening, and emergency appointments.
We use negative keyword lists (e.g. “free NHS dentist”), smart bidding strategies, and tight geo-targeting.
Many clinics see enquiries within days of launch. Campaigns typically stabilise and improve ROI within 4 - 6 weeks of optimisation.
Landing pages almost always outperform general websites. They’re built for one clear action: booking an appointment. We're happy to build a landing page on your website to keep the traffic coming to your website.
Yes. We use call tracking numbers to measure which ads drive phone bookings.
You’ll get dashboards showing cost per lead, conversion rates, and actual bookings linked back to each campaign.
Absolutely. Leads can flow straight into your CRM, reducing manual admin and ensuring quick follow-up.
Yes. Many of our clients run both with us, SEO builds long-term visibility, while Google Ads brings immediate enquiries.
Trusted by both Global and Local Dental Businesses
