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Dental Advertising Standards Training for Practice Teams
Your team shapes how the practice is presented every day, on social media, on the website and in conversations with patients. We train them to understand the advertising rules, so good intentions do not turn into compliance problems.
What Is Dental Advertising Standards Training?
Dental advertising standards training teaches practice teams the rules that apply when promoting dental treatments in the UK. It covers GDC guidance on ethical advertising, the CAP Code enforced by the Advertising Standards Authority, restrictions on advertising prescription-only medicines and the safe use of clinical images and social media. Foxstern Dental Growth Partners delivers this training in person or remotely, tailored to how each practice markets itself.
In many practices, marketing is no longer one person’s job. Nurses post on social media. Reception staff answer enquiries. Clinicians share cases. Each of those is a chance to get the message right, or to slip up.
Our training is practical and grounded in real dental marketing. We use examples your team will recognise and give them simple checks they can use before anything goes out. People leave knowing what is fine, what needs a second look and who to ask.
What Our Advertising Standards Training Includes
The Rules in Plain English
A clear walk through GDC guidance on advertising and the parts of the CAP Code that matter most for dental practices.
Social Media Safety
Practical guidance on posts, stories, reels and replies, including what to avoid when sharing patient cases or promoting treatments.
Clinical Images and Consent
How to use before and after images truthfully, with the right consent and without editing that could mislead patients.
Restricted Treatments
Why prescription-only medicines cannot be advertised to the public, and how to talk about facial aesthetics services within the rules.
Offers and Claims
How to promote offers, finance and results accurately, without misleading patients or putting pressure on them.
Practice Sign-Off Process
We help you set up a simple approval step, so marketing is checked by the right person before it is published.
Want Your Team Confident on the Rules?
Book a free growth audit and we will talk through how your practice handles marketing today. There is no obligation and you leave with clear next steps.
Book your free growth auditWho Is Advertising Standards Training For?
Advertising standards training suits anyone in a dental practice who creates or approves marketing. That includes principals, practice managers, treatment coordinators, nurses who manage social media and reception teams who reply to enquiries. It is particularly useful for practices that promote cosmetic treatments, clear aligners or facial aesthetics, and for groups that want every site working to the same standard.
Explore our wider team training and mentorship, or get your current marketing checked with compliance-safe marketing reviews. Or see all our compliance and CQC support.
Not Sure Where to Start?
How Does Advertising Standards Training Work?
We shape each session around your team and the way you market.
- Understand your marketing. We look at the channels and treatments you promote so the training fits your practice.
- Tailor the session. We build examples and exercises from situations your team will actually face.
- Deliver the training. We run the session in person or remotely, with plenty of time for questions.
- Set up your checks. We help you agree a simple sign-off process so the learning carries into daily work.