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Dental Practice Fee Setting and Pricing Strategy
Many practices set fees years ago and only nudge them up when costs bite. We help you build a fee structure based on your real costs, your market and the value you offer.
How Should a Dental Practice Set Its Private Fees?
A dental practice should set private fees by starting with the true cost of each appointment, including clinician time, materials, laboratory work and overheads, then considering local market rates, patient expectations and the practice’s positioning. Foxstern Dental Growth Partners helps owners review their fee list against these factors, model the effect of changes and plan fee reviews and patient communication so increases are handled clearly.
Underpricing is common in dentistry. Owners worry about losing patients, so fees lag behind costs and the practice works harder for less. Overpricing without the experience to match causes problems of its own.
We look at what each treatment really costs you to deliver and what patients in your area expect to pay. Then we help you set fees you can explain and defend, and review them on a sensible schedule.
What Our Fee Setting and Pricing Support Includes
Cost Analysis
Working out the true cost of your key treatments, including chair time, materials, lab fees and a fair share of overheads.
Local Market Review
Looking at how comparable practices nearby price similar treatments, so your fees sit sensibly within your local market.
Fee Structure Design
Building a clear, consistent fee list that is easy for patients to understand and for the team to explain.
Price Change Modelling
Modelling the likely effect of fee changes on revenue and patient numbers before anything is put in place.
Patient Communication
Wording for fee updates, treatment plans and the website so patients know what to expect before treatment starts.
Regular Fee Reviews
A simple schedule for reviewing fees as costs change, so increases are small and planned rather than sudden.
When Did You Last Review Your Fees?
Book a free growth audit. We will look at your fees against your costs and market, with no obligation.
Book your free growth auditWho Is Fee Setting and Pricing Strategy For?
This service is for UK practice owners and principals who want confidence that their private fees reflect their costs and value. It suits practices that have not reviewed fees in several years, practices moving from NHS to private work, new practices setting fees for the first time and groups wanting consistent pricing across sites. It also helps when introducing new treatments.
Fee work often supports NHS-to-private transition and membership plan design. See all our practice growth consultancy services.
Not Sure Where to Start?
How Does Fee Setting and Pricing Support Work?
We review and set your fees in four stages.
- Free growth audit. We look at your current fee list, recent changes and how fees compare with your costs.
- Analyse costs and market. We work out treatment costs and review local pricing to see where your fees sit.
- Set the structure. We agree a fee list, model the impact and plan how changes are explained to patients.
- Review over time. We set a review schedule so fees stay in line with costs as the practice changes.