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Dental Marketing Reporting and Funnel Modelling
Clicks and likes don’t pay the wages. We model how many enquiries, consultations and treatments your practice needs, then report every month on what your marketing spend actually brought back in patients and revenue.
What Is Funnel Modelling in Dental Marketing?
Funnel modelling in dental marketing works back from a revenue or patient target to the number of enquiries, consultations and accepted treatments needed to reach it. It uses the practice’s own conversion rates and treatment values to set realistic marketing budgets and targets. Foxstern Dental Growth Partners builds a funnel model during the growth audit, then tracks real results against it so spend is judged on patient revenue.
Ask most practices what their last campaign returned and you get a shrug or a cost per lead. Neither tells you whether the money was well spent.
Funnel modelling fixes that, because it measures marketing in patients and pounds. It is how we report results for every client, including Spring Dental in Hull, which saw a 320% rise in new patient bookings and £270,000 in revenue in four months. Results vary by practice.
What Our Dental Funnel Modelling and Reporting Includes
Full funnel model
A model working back from your revenue goals to the enquiries, consultations and treatments needed for each service you want to grow.
Conversion rate benchmarking
Your current enquiry to consultation and consultation to treatment rates measured, so targets are based on your practice rather than guesses.
Tracking setup
GA4, Google Tag Manager, Google Search Console and call tracking configured so every enquiry is recorded against its source.
CRM source tagging
Each enquiry tagged in your CRM by channel and campaign, so you can follow it through to booked and accepted treatment.
Lead tracking dashboards
Clear dashboards showing enquiries, consultations, treatment accepted and revenue by channel, updated as data comes in.
Monthly reporting and review
A monthly report and conversation covering what worked, what didn't and where to move spend next.
Want to Know What Your Marketing Really Returns?
Your free growth audit includes a first look at your funnel and tracking, with no obligation afterwards.
Book your free growth auditWho Is Dental Marketing Funnel Modelling For?
Funnel modelling and reporting suits UK practices spending money on marketing without a clear view of what it returns. It is especially useful for practices growing high-value treatments such as implants and Invisalign, expanding groups comparing performance across sites, and principals planning budgets for the year ahead. Practices with no tracking in place usually start with tracking setup, then build the model once reliable data is coming in.
Reporting depends on solid conversion tracking and often starts with a practice growth audit. See all our dental marketing services.
Not Sure Where to Start?
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How Does Our Dental Funnel Modelling Work?
We build and run the model in four steps.
- Gather the numbers. We collect your treatment values, current enquiry volumes and conversion rates, and check what tracking exists.
- Build the model. We work back from your goals to the enquiries, consultations and treatments needed, and the spend that implies.
- Connect the tracking. We set up or repair GA4, Google Tag Manager, call tracking and CRM tagging so real results flow in.
- Report and adjust. Each month we compare results with the model and recommend where to increase, cut or move spend.