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Compliant Dental Marketing Without the Guesswork
Good dental marketing has to work within the rules. We review your ads, website and social content against GDC guidance and the CAP Code, so you can promote your practice with confidence.
What Makes Dental Marketing Compliant in the UK?
Compliant dental marketing in the UK is accurate, honest and not misleading. It follows GDC guidance on ethical advertising and the CAP Code enforced by the Advertising Standards Authority. That means no advertising of prescription-only medicines to the public, genuine and representative before and after images, and claims you can back up. Foxstern Dental Growth Partners reviews practice marketing against these rules and helps fix anything that puts the practice at risk.
Plenty of dental marketing slips over the line without anyone meaning it to. A treatment named in an ad that should not be. A before and after photo that has been retouched. A headline that promises a result no clinician could stand behind.
We work on both sides of this, running dental marketing and supporting compliance, so we understand the pressure to get attention. Siobhán Allwood-Oke and Jay Oke help you keep your marketing persuasive while staying on the right side of the GDC and the ASA.
What Our Compliance-Safe Dental Marketing Support Includes
Advert Reviews
We check your Google, Meta and other adverts for misleading claims, restricted treatments and wording that could cause problems.
Website Content Checks
We review treatment pages, pricing information and team details to make sure they are accurate and meet GDC guidance.
Before and After Images
We check that your clinical images are genuine, unedited and representative, with the right patient consent in place.
Prescription-Only Medicines
We help you talk about facial aesthetics services without advertising prescription-only medicines such as botulinum toxin to the public.
Clear Aligner Advertising
We review clear aligner campaigns with particular care, including claims about results and timescales, and we advise against using patient testimonials.
Practical Rewrites
Where something needs changing, we suggest compliant wording that still does a good job of selling the treatment.
Worried Your Marketing Crosses a Line?
Book a free growth audit and we will look at your marketing and compliance together. There is no obligation and you leave with useful findings either way.
Book your free growth auditWho Is Compliance-Safe Dental Marketing For?
Compliance-safe dental marketing support suits practices that advertise treatments such as implants, clear aligners, whitening or facial aesthetics, where the rules are tighter and the risks are higher. It also helps practices working with agencies or freelancers who want an independent check, and principals who have received a complaint or ASA query and want their marketing reviewed properly.
Want campaigns built compliant from the start? See our dental marketing services, or train your team with advertising standards training. Or see all our compliance and CQC support.
Not Sure Where to Start?
How Does a Compliant Dental Marketing Review Work?
We look at your marketing the way a regulator or complainant might.
- Gather your marketing. We collect your adverts, website pages, social content and any campaigns planned.
- Review against the rules. We check everything against GDC guidance and the CAP Code, flagging risks in order of importance.
- Suggest fixes. We give you clear, compliant alternatives that keep your marketing persuasive.
- Keep it checked. We can review new campaigns before they go live, so problems are caught early.